Founder -

William H. Coleman, MD, PhD, is one of the pioneers in primary care endoscopy. He has 25 years of gastrointestinal endoscopy experience, and, for 15 years, he served as the director of the endoscopy laboratory at Highlands Medical Center, Scottsboro Alabama. He taught the first endoscopy course offered by the AAFP 20 years ago. He lectures nationally on gastrointestinal topics and has taught family medicine residents endoscopy for the past 20 years. He is currently the Director of the Office for Family Health Education and Research at the Huntsville Regional Medical Campus of the University of Alabama in Birmingham (UASOMH). He has served as board chair and president of the 94,000 member American Academy of Family Physicians (AAFP) and president of the academy's foundation (AAFPF).

President - Justin Bailey, MD is the Director of the Procedures Institute and Director of Research and Scholarship for Full Circle Health in Boise Idaho. He is an Associated Professor of Family Medicine at the University of Washington School of Medicine and the President of the American Association of Primary Care Endoscopy. He loves teaching learners of all skill levels in any and all procedures with a focus on endoscopy, procedural musculoskeletal medicine, headache management and skin surgeries. Other professional interests include hospital medicine, point of care ultrasound, health benefits of relationships, and providing care of vulnerable populations. He frequently lectures at local, national & international conferences for the American Academy of Family Physicians and other primary care groups around core family medicine topics.  Additionally he is a reoccurring expert on several international primary care podcasts. On top of that he has published a wide variety of textbook chapters, journal and research articles. Outside of work Dr. Bailey spends all of his free time running semi-dangerous science experiments with his children, trail running, and constantly justifying the need for more garage band instruments to jam with his rock star wife, Holly, and his 5 amazing kids.

Past President - Alexander Fishberg, MD received his medical degree at the University of South Florida and did his residency at the Hinsdale Hospital in Chicago.  For the past 15 years, he was the Associate Program Director at Florida Hospital Family Medicine Residency were he delivered babies, cared for children and adolescents, their parents and grandparents.  He has clinical appointments with Florida State University and the University of Central Florida. At the University of Central Florida, he serves as a reviewer for their online publication, the Flagship. He is a sought after speaker regionally and nationally. He has taught colonoscopy and esophagogastroduodenoscopy to almost two generations of family physicians. He lives in Orlando with his wife and two children.

President-Elect - Andy Swartz, MD

Secretary/Treasurer - Nikole Shepherdson, DO grew up predominantly in Idaho. She graduated from Boise State University with a degree in Radiological Sciences and worked for several years before attending medical school. She completed her medical school training at  Western University of Health Sciences Pacific  and returned home to Boise to attend residency at Full Circle Health. She has been faculty since 2012 and has worked to grow the osteopathic education, primary care endoscopy,  and in office procedure training for the residents along with practicing primary care.  When Full Circle Health obtained ACGME recognition for Osteopathic training she became the Director of Osteopathic Education in 2019. When she is not at work, you can find her running around with her two amazing, energetic and hilarious young boys and husband. She can often be found baiting fish hooks, buckling motorcycle, skiing or bike helmets, playing in the water, reading, fly fishing, camping or gardening when time allows.

Board of Directors - 

Benjamin Bryden, MD, MPH

Andrew Ellsworth, MD

Antonio Escobedo, MD

Mark Koch, MD

Sarah Stokes, DO

Lincoln Westfall, DO

Ethan Zimmerman, MD